ABOUT:
In a Pickle is a business that sells delicious pickles, packed in a fun and colorful way! Pickled food can sometimes look bland, so to make it more appealing I added bright, simplified illustrations and some puns to put a smile on the face of anyone who holds
a jar. Illustrations on the label can work as a part of the visual identity of the whole brand.
In a Pickle fills a market gap by appealing to people's love for exciting new flavors
of pickled vegetables. I created this project as a monthly creative challenge.
In a Pickle is a business that sells delicious pickles, packed in a fun and colorful way! Pickled food can sometimes look bland, so to make it more appealing I added bright, simplified illustrations and some puns to put a smile on the face of anyone who holds
a jar. Illustrations on the label can work as a part of the visual identity of the whole brand.
In a Pickle fills a market gap by appealing to people's love for exciting new flavors
of pickled vegetables. I created this project as a monthly creative challenge.
THE BRAND:
The logo is hand-drawn letters with soft edges, which are a bit squeezed to represent
the food tightly packed in jars. This style can be easily repeated for different kinds of vegetables and fruits, by creating illustrations and adding puns. The colors are vibrant
and the illustration playful - creating a one-of-a-kind brand that sells pickles.
The logo is hand-drawn letters with soft edges, which are a bit squeezed to represent
the food tightly packed in jars. This style can be easily repeated for different kinds of vegetables and fruits, by creating illustrations and adding puns. The colors are vibrant
and the illustration playful - creating a one-of-a-kind brand that sells pickles.
